Two years ago Nuseir Yassin, the now viral videographer known as Nas Daily, quit his job at Vimeo in New York to make Facebook Videos. While working a 9-5 job, Yassin realized that he was already 32% done with his live and didn’t want to waste any more time sitting in his office all day. The Harvard grad now travels wearing a t-shirt with a timeline of how far he is in life making Facebook videos everyday about people and places around the world. Why Nas chose Facebook over YoutubeFor starters, Facebook is the largest social network in the world with over 2 billion users and 183 million people that use the platform every single day. With that many people using Facebook it is no wonder that Yassin would choose to utilize this platform. But it isn’t just that. He originally created Nas Daily to share videos with his friends and his friends are on Facebook. People often ask him why he doesn’t use YouTube to share videos and he has two main reasons. His Community is on Facebook According to Yassin only 15% of his views on YouTube come from YouTube recommendations while the rest come from links on outside sources. On Facebook there's a greater ability to share. When your friend likes a video, you get the opportunity to see that video. Other social media platforms don't work the same way. Yassin uses Facebook to invite people from all over the world into his community through his videos but also though follows, likes and shares. Facebook is More Personal On social media Yassin goes by the name Nas which means people in Arabic. His whole platform is about meeting with people around the world and sharing their stories in one minute so naturally he wants to use a platform that reflects that. Yassin says that on YouTube you’re just a username and he doesn’t care about person “x9x9x9x9” but he does care about real people with real names. The Power of VideoPeople don’t like to read long posts and articles online which is why photos and videos are much more compelling. But if a picture is worth a thousand words than how much is a video worth? Facebook videos allow for content creators to gain immediate access to a massive amount of people. According to Hootsuite, people watch 100 million hours of video on Facebook every day. People like videos more than they like anything else because they are more interesting and thus more shareable, resulting in Facebook Video posts receiving 135% more organic reach than photo posts. People also remember videos more. According to Facebook Business, from the moment a a video was viewed, even if only for a second, there is a rise in ad recall, brand awareness, and purchase consideration. So even the people who never watched the video but did see the impression are impacted by it. 4 things to learn from Nas Daily about Facebook marketing1. Stay True To Your Mission Yassin created Nas Daily to make videos about things he cared about and share them with people around the world. He cares about people, small businesses and exploring amazing places around the globe. Nas Daily is successful because every day, with every video, he sticks to this mission. Everything you do on Facebook should reflect your brands mission statement so you stay true to who you are and the goals you want to reach. Every post, every comment every ad. 2. Know Your Audience Yassin chose to use Facebook because that is where his audience is. Once you figure out which platform your audience uses the most get familiar with demographics. According to Hootsuite, your first step should be defining your audience to figure out how old they are, where they live, how and when they use Facebook in order to create content that will resonate with them. Facebook Business highlights the importance of tailoring your story to your audience because people are more likely to pay attention to things that are relevant to their interests. 3. Have Personality & Create A Community Yassin Is passionate about people, traveling, sharing stories and informing people about cool things around the world. Every person he visits while filming as well as every person who watches his videos are invited to be a part of his community. Two thirds of your content should be either sharing ideas and stories or involve personal interactions with your followers because that is what keeps people engaged. According to Facebook Business, people follow companies that create a community for viewers to learn engage and share. If your posts lack personality people won’t share them. 4. Be Consistent Every single Nas Daily video has the exact same format. They all start with the same intro, he wears the same shirt, he tells you a compelling story, he always does it in one minute and he always ends it with "That's one minute, see you tomorrow!". Being consistent allows for people to recognize your content before they even click on it. According to Forbes 5-10 posts per week is ideal. Posting too little will make your audience loose interest and posting too much will only irritate them. Tips & Tricks on making Facebook videos1. Upload Your Videos Straight To Facebook. Only native upload videos have the auto play feature, which allows users to see your video without even pressing play. And it only takes one second of video to be impacted. 2. Your Thumbnail Is More Important Than You Think Your thumbnail is the first image they see when watching your video. It should be completely unique to your brand and recognizable. 3. Make Your Description A Cliffhanger. Every one of Nas Daily’s video descriptions leaves you with a question that makes you want to watch the video. For example, his video “What Harvard Doesn’t Teach” makes you want to click on the video and learn more. The more compelling your title the more compelling it is to watch. 4. Be Concise If you can tell the story well in one minute then don’t make it longer or shorter. According to Facebook Business it is important that you bring your story to life quickly in order to spark interest. Keep things short and sweet so that people are interested from the first frame to the last. Final ThoughtsOverall your Facebook page will only be as powerful as what you put into it. If you are goal oriented, stay true to your mission and create interesting and relatable content people will want to follow you. No one wants to follow someone who only bombards them with ads they want to follow people with personality.
Tell your story well and people will listen.
2 Comments
3/26/2018 01:23:17 pm
Loved reading your blog entry about Yassin aka Nas Daily - I didn't know him before but the way you were able to relate informative content about Facebook with his video making journey made it both entertaining and easy to read. I also enjoyed how you inserted a couple of his videos into the blog - it didn't disrupt your content or flow whatsoever. Great job!
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3/27/2018 07:16:55 am
I love the direction you chose to take this weeks article. Most people only ever think of Youtube as a platform for making weekly videos but Nas is just one of many who chose to do otherwise and he is very successful doing so. You explained it all very clearly. Your writing is great and your layout looks very good. The visuals you chose and the last line is also the perfect way to end your overall thoughts!
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HELlOI'm Sydney, a 20 year old from Boston figuring out how to "adult" and not freeze out here in the real world. Archives
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